Why you should keep marketing through Lockdown
Local businesses have long been feeling the effects of the ongoing Coronavirus pandemic and adapting to the ever-changing rules.
For business owners, it’s normal to feel overwhelmed and immediately look at how to cut costs.
Frequently in an economic crisis, businesses cut back on their marketing budget. However, studies over the last 100 years have shown time and time again that a downturn can provide a great opportunity to promote and increase market share.
Most of us are surprised to learn that increasing marketing during a recession can lead to growth!
As a popular saying goes:
“When times are good you should advertise. When times are bad you must advertise.”
Here are 4 compelling reasons why you should continue Marketing
1) The “level of noise” in your marketplace will drop when competitors cut back on their ad spend.
So this is your chance to stand out and to be heard.
2) An increase in “share of voice” typically leads to in an increase in market share which results in an increase in profits.
3) It shows strength and stability in your business and inspires confidence.
This something consumers are looking for during such uncertain times.
4) Cutting back on ad spend will lose your business “share of mind”, which may potentially lose you current and future sales. Stay at the forefront of consumers’ minds so when they are able to spend again, they instinctively turn towards your business.
So, think very carefully before cutting out your advertising spend. Reducing your local presence will leave the door wide open for competitors to take advantage and fill in the gaps. You may end up actually jeopardising your long-term market share.
During lockdown, we have all turned to shopping locally more. So make sure your keep your presence in the local community, on and offline, and let existing and potential customers know you are still here to support and serve them.
Good luck - turn the challenge into an opportunity!
I think it's fair to say that this year has been full of unexpected twists and turns. I doubt many of us predicted that we'd be accessorising facemasks to our outfits, ordering from apps in the pub garden, or learning to express ourselves as much as possible with only our eyes – 'smizing' (smiling with our eyes) as Tyra Banks calls it.
As the nights draw in and the temperature drops, it can be a reminder that all we want is to be close to our loved ones and hold them again. We might feel nostalgic for winters past, as we acclimatise to a new way of celebrating the festive season.
It won't always be easy. Some days will be really hard. But even on the darkest days a ray of sunlight can break through. We just have to watch out for it, and enjoy our moment in the sunbeam for as long as it lasts.
Our next issue is coming out in January 2021 we have some interesting articles on Optimising your Gut Health, Natural Immunity Boosts and Tapping into Your Own Abilities for Self Care plus much more.
It's been an unforgettable year, and while it’s one many people may be happy to put behind them, we want to pause and reflect on the moments of positivity that still shone through.
While 2020 has challenged us in ways we could never have imagined, through it all we have seen so many examples of kindness, compassion, and a world reassessing what truly matters. We've found gratitude in new places, and beauty in things we never really saw before.
If there's one thing we take with us from this year, let it be that those feelings continue... Happy reading from the Roots of Life Team
Should you wish to read a copy when it comes out or be a Distribution point please contact our website www.therootsoflife.co.uk or mobile 07956550447